About

Branded Financial Services was established to provide premium motor vehicle finance products and services in New Zealand & Australia. In fact we are exclusively a motor vehicle financier so our products are tailored and perfectly suited to assist you purchase your next vehicle.

Our financial services heritage is born from 30 years experience in the automotive industry in New Zealand & Australia.  The expertise and professionalism of our company and team speaks for itself.

Branded Financial Services continues the heritage by serving New Zealands automotive dealers and their customers.

Whilst we provide financial services for all makes of motor vehicles, we are also proud to be partnered with the following brands for financial services:

New Zealand: Maserati, Chrysler, Jeep, Dodge, Alfa Romeo, Fiat Passenger & Commercial & RAM vehicles.

Australia: Maserati, RAM & LDV vehicles.

Meet our Team:

Umberto Benucci

Umberto Benucci

Chief Executive

Umberto is based in our Auckland offices and has hands-on responsibility for all Credit Risk in Australia & New Zealand.

Bert as we know him has held many senior appointments in Australia, New Zealand, Germany and South Africa.

Overall 20+ years in corporate lending, retail credit, banking and captive financing.

Raj Datt

Raj Datt

General Manager Operations

Raj has hands-on responsibility for all back office operation including but not limited to Compliance, Settlements, Receivables Management, Customer Service, Wholesale Management and System Administration.

Raj has 20+ years of experience in Risk Management, Operational Risk, Relationship Management, Business Development, Asset Management and Vendor Finance with Westpac, ANZ, Esanda, Textron, Commonwealth Bank and Enterprise Finance Solutions.

Tony Farnell

Tony Farnell

Business Development Manager

Tony has a passion for the motor vehicle industry and has in excess of 20 years’ experience in various roles within the Automotive Financial Services sector.

Prior to joining Branded Financial Services in 2011 Tony’s career was with companies including Westpac Banking Corporation, Nissan Finance Corporation, GE Automotive Financial Services & Drive.com.

Rob Dean

Rob Dean

Credit Relationship Manager

Rob brings a wealth experience to our team and has previously held key credit roles with captive financiers such as Daimler Financial.

Professionally he is all about fostering an environment of trust, impeccable service and fruitful partnerships.

Katherine Moncay

Katherine Moncay

Credit Analyst

Katherine joined the Branded Financial Services team in 2012 as a Credit Officer. Prior to joining BFS, Katherine commenced her career in Asset Finance in 2006 with Rabobank which was followed in 2008 with a stint at Macquarie Leasing.

Katherine has a Bachelor of Business from the University of Technology Sydney and has a strong background in finance. She is an enthusiastic and experienced analyst and comes with a strong and balanced approach to the credit business and meeting business managers expectations.

Sheenal Shivani

Sheenal Shivani

Credit Analyst

Prior to joining BFS, Sheenal worked for UDC in their asset finance division and has also worked as an analyst at Finance Now.

Sheenal has a Bachelor of Commerce Degree from the University of Auckland –  her approach is all about delivering results whilst maintaining a friendly and positive relationship with key stakeholders.

Rex Bentley

Rex Bentley

Customer Services Co-ordinator

Lisa Climo

Lisa Climo

Settlements Officer

Eashwar Vijayaraman

Eashwar Vijayaraman

Wholesale Officer

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